Client work for Lucra Real Estate

I love looking back on old sketches from when I began working with one of my top clients!

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In January, my dude, JG approached me about possibly doing some design work for Lucra Real Estate. At first, I was kind of nervous because I had never worked with a commercial realty company before, but in true “Hanna Braud” fashion, I said yes and jumped at the opportunity to try something new!

Since the beginning of the year, we have worked on about 10+ development projects together. I have either either created some sort of marketing collateral for the building, or designed the billboard you might see in front of a construction zone showcasing information about the project.

Franklin Square Development

Franklin Square Development

In the field of graphic design, the ultimate goal is to create artwork that will attract your ideal client, but before working with Lucra, I had never had to think about this in terms of potential tenants. JG has done a tremendous job to teach me to have a “realtor’s mindset”, and it’s been a really unique journey discovering what types of design attracts different sorts of crowds. Like, if we are working to advertise a new living facility, we might use fun, off beat colors to attract young adults. But, if we are advertising to potential businesses, we might stick with a more traditional design style and color scheme.

Tinsley Square Plaza

Tinsley Square Plaza

U Parks Development

U Parks Development

I have really fallen in love with the artwork that I have had the opportunity to create while working with Lucra, and I have become pretty interested in finding new ways to showcase information in large format that is both eye catching, modern and informative. And hey, it’s pretty badass driving around and seeing some of these projects come to life! Be sure to follow Lucra’s instagram page to see how their developments are transforming the downtown waco scene!

And remember to call me when you need a big ass billboard design, ya heard? 

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Celebrating the end to a season!

As I close the door on a season of my career, I can’t help but be thankful for the impact the wedding industry had on my life over the past 4 years.

Starting in 2018, I will no longer be accepting orders for custom wedding stationery. This comes as a shock to no other than myself as invitation design has fueled my design fire for sometime now!

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I remember it like it was yesterday… I was working an internship with @americanprintingcenterbr in Baton Rouge during college. We worked with all types of clients from brides to corporate businesses. One day, my boss, Tracey, approached me about a summer project which would include me creating a collection of 500 custom event invitations ranging from weddings to birthday parties to baby showers and etc…

UHM WHAT! Can you say crazy? But this collection was very important to the future of APC, and because of that, it was important to me. 

Little did I know, after the 500 custom invitations had been created, I’d only want nothing more than to continue curating beautiful invitation designs. Except, I didn’t want to make them for APC anymore. I wanted to create my OWN stationery company and a custom line of invitations for myself.

Details...

Details...

Since leaving APC in 2014, I have worked with about 30 or so brides on their custom wedding invitations and have loved most of my experiences. The wedding industry is a beast and you have to have tough skin to hang with the brides as well as the vendors who come together to make a wedding what it is.

Though I am so grateful for my experience, this past year has unexpectedly taken me and my work down a totally different path, and I couldn’t be more excited! I have completely fallen in love with my recent work which features a more corporate style of graphic design. I’ve have the pleasure of creating branding and marketing collateral for some amazing local companies in Waco, and I really can’t wait to see what 2018 has for my career as I continue to grow in this direction!

In celebration of closing a successful chapter, I wanted to showcase my final bride, Jasmin, who I just finished working with last month. She and her fiancé LOVE coffee so we did a java inspired wedding invitation suite design! I enjoyed how laid back Jasmin was to work with and how playful their final stationery prints turned out! She was one of my favorite brides, and I’m happy to have ended this season with her as my final bride!

Full Custom Java Inspired Wedding Invitation Suite

Full Custom Java Inspired Wedding Invitation Suite

Project Showcase ~ Home Buying Process Guide

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Last year, a client of mine, Jonathan Garza, a local residential realtor (at the time) approached me about creating a custom instructional manual for his home buying clients. His vision included a 14 step guide with images and descriptions that clearly identified how a home purchasing process might look, when working with him.

Of course, in typical JG fashion, his logo would be splattered all across the document, and the guide would be designed with his brand in mind. (black and white with a clean, modern and masculine aesthetic)

14 step home buying manual

14 step home buying manual

Though this project is an older one, it always catches my eye when I come across it. Maybe its the big fat logo on the front, or maybe just because it’s simple, and for my client, it allowed communication to be more efficient between he and his clients.

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Young Entreprenuers, Good Things Take Time!

You have been blessed with a beautiful mind that has the capability to think outside of the box, and YOU ARE BRAVE!
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Pictured above ~ Me laughing off all those lies I told myself over the past couple of years regarding my talent and my ability to run a successful freelance graphic design business.

But really, now that I have found some confidence in myself and with my work, I am so saddened by the ugly energy I fed into as a younger creative entrepreneur. And after talking with others who are just starting out, I am learning that I’m not alone in this negativity! And it’s time someone speaks out.

Let me start by saying, if you have decided to set out on your own, to be your own boss, or to create a new path for yourself, CONGRATULATIONS. It takes a very unique type of human to break the mold and to step out. You have been blessed with a beautiful mind that has the capability to think outside of the box, and YOU ARE BRAVE. 

And not only are you courageous, but you are RIGHT WHERE YOU ARE SUPPOSED TO BE and DOING EXACTLY WHAT LIFE HAS CALLED YOU TO DO. Gosh…*deep breath*.  I cannot tell you how many times I have questioned this over the past few years, and it’s a complete weight lifted from my shoulders to allow myself to feel confident in my decision to be an entrepreneur. And you can too. You are allowed to know that YOU HAVE VALUE and YOU HAVE WORTH.

But, you have to realize, the road ahead is bumpy and will be filled with highs and lows. And, that’s OKAY. Good things take time! Unfortunately, this is something that took me a while to learn, and in the past, I defined myself as a failure due to not being a full blown success overnight. Can you say #MillennialMentality? Yeah, I’m not proud of this… but after talking with other young entrepreneurs, I’ve come to realize its a trend amongst our kind. We gain the confidence to put ourselves out there, and the second we don’t receive the response expected, we spiral into an identity crisis, and feed ourselves the lie that we have failed. 

In the beginning, it’s very typical to showcase your work and not receive the response you expected. When you find yourself lacking the reaction you desire, here are 2 things you shouldn’t do. (not that I have any experience here *cough cough*)

  1. - Do not allow yourself to be so cocky that you blame your audience for your failure.
  2. - Do not allow yourself to give up.

Not receiving the response you were expecting is often confused for a bad thing, when really it’s once of the greatest moments that can happen in your early career. And what makes you a REAL entrepreneur is responding positively and using it as inspiration! Realizing that you do not shit gold, and that you will not be a success overnight is a blessing, and its something that took me WAY too long to understand. But, rather than giving up, I decided to work harder and seek out guidance on how to move forward. Learn from those who have gone before you and apply their teachings. But whatever you do, DO NOT GIVE UP!

Because, here’s the deal. Though brave, it’s NOT EASY to venture down the path of being your own boss. It comes with many challenges and questionable emotions. But at some point, if you persist, YOU WILL find your perfect clientele and they will support you. I urge you to humble yourself. Know that building a successful business takes time. It will not be figured out overnight, in a week, in a month or even a year. I am still working out kinks and plan to continue learning as I go. But, if you just allow yourself confidently tackle the high and low periods, you will get there. And just when you start to feel insecure, remember, YOU ARE NOT ALONE! Regardless of where you are in our entrepreneurial walk, you are right where you are supposed to be. Find the confidence to believe in this, and you will succeed. 

Client Showcase! ~ AxisCare

“I’m always proud to work with local clients, and I’m passionate about the fire and motive behind the AxisCare company”
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Earlier this year, I was contacted by AxisCare, a local healthcare software company based in Waco! At the time, I didn't know much about their mission, but am so grateful to have met them and to have been blessed enough to be a part of their creative expression.

These guys are really incredible! Their mission is to create user friendly and highly efficient software technology for in-home health care companies. Basically anyone from small freelance caretakers to large businesses can utilize this software. AxisCare covers a wide range of needs for providers ... anything from scheduling jobs and appointments to sending and receiving payments from their clients and employees via their website or their mobile app.

AxisCare was even recently rated BEST OVERALL home health software by Reviewer's Choice!

My first order of business was to create a fresh aesthetic for AxisCare. They desired a logo with calming colors as well as an identifying mark that symbolized "connection" and "community". After some back and forth, together we created their new brand, which you can view below.

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Once the rebrand was complete, the design work continued! We've worked on several projects together including full and half page advertisements, company informational guides, conference booth banners and much more! 

AxisCare full page advertisement located on the back of the Home Care 2017 Annual Leadership Confrence booklet.

AxisCare full page advertisement located on the back of the Home Care 2017 Annual Leadership Confrence booklet.

Conference Banners for AxisCare showcase booth 

Conference Banners for AxisCare showcase booth 

I have thoroughly enjoyed my time working with AxisCare and am excited to continue our relationship! If you are interested in checking out their website and mission, please click the link below.

https://axiscaresales.com/

I'm always proud to work with local clients, and I'm passionate about the fire and motive behind the AxisCare company! 

Feeling like a failure? You are NOT alone!

"You, as a young creative, represent a massive group of like minded, artistic and BRAVE people, and YOU HAVE VALUE!"

As a young entrepreneur, each work day/week/month can look totally different. There are seasons where the client work is flowing, the inbox is full of unread emails and that bank account is looking’ real good. And then all of a sudden, you’re hit with a slow period. Where it feels as if literally NOTHING is going on. Yeah, I said it, NOTHING! I used to feel so much shame when my schedule was slow. I totally allowed it to define me as a FAILURE! Negative thoughts would play over and over in my head. “Why didn’t I just get a normal job” or “Wow, I can’t even manage to keep a consistent work flow”. Oh and my favorite, “I am not good enough”. Uhm, Woah…How defeating are those thoughts? Nobody should EVER allow themselves to feel that way, especially as a young entrepreneur. I’m truly saddened to think that my younger self felt so much confusion and loss over a simple slow period. It’s thoughts like these that cause us to second guess ourselves and give up. And what would our creative community look like if we just quit? You, as a young creative, represent a massive group of like minded, artistic and BRAVE people, and YOU HAVE VALUE! Regardless of where you are within your entrepreneurial walk, you are right where you are supposed to be, even when things are slow. So long as you are giving each day the effort it deserves, you are doing what you are called to do. And soon enough, slow periods and defeating thoughts will be a thing of the past. Push through! Allow the slow seasons to be a period of reflection and growth. Ask yourself, “How can I learn from the previous season, and how can I use this to move forward in a positive way”? YOU WILL GET THERE; YOU WILL SUCCEED! How are some ways you have turned negative thoughts into positive growth. It’s so important that we be transparent and BOLD with our past failures. Because of this, we are able to shed light on real issues and allow others, who feel like they are failing, know that they are not alone in their walk.

As a young entrepreneur, each work day/week/month can look totally different. There are seasons where the client work is flowing, the inbox is full of unread emails and that bank account is looking’ real good.

And then all of a sudden, you’re hit with a slow period. Where it feels as if literally NOTHING is going on. Yeah, I said it, NOTHING!

I used to feel so much shame when my schedule was slow. I totally allowed it to define me as a FAILURE! Negative thoughts would play over and over in my head. “Why didn’t I just get a normal job” or “Wow, I can’t even manage to keep a consistent work flow”. Oh and my favorite, “I am not good enough”.

Uhm, Woah…How defeating are those thoughts?

Nobody should EVER allow themselves to feel that way, especially as a young entrepreneur. I’m truly saddened to think that my younger self felt so much confusion and loss over a simple slow period. It’s thoughts like these that cause us to second guess ourselves and give up. And what would our creative community look like if we just quit?

You, as a young creative, represent a massive group of like minded, artistic and BRAVE people, and YOU HAVE VALUE!

Regardless of where you are within your entrepreneurial walk, you are right where you are supposed to be, even when things are slow. So long as you are giving each day the effort it deserves, you are doing what you are called to do. And soon enough, slow periods and defeating thoughts will be a thing of the past. Push through! Allow the slow seasons to be a period of reflection and growth. Ask yourself, “How can I learn from the previous season, and how can I use this to move forward in a positive way”?

YOU WILL GET THERE; YOU WILL SUCCEED!

How are some ways you have turned negative thoughts into positive growth. It’s so important that we be transparent and BOLD with our past failures. Because of this, we are able to shed light on real issues and allow others, who feel like they are failing, know that they are not alone in their walk.